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e_Marketing Blog Traffic: Why Links Are Important Why are links so important to website owners? I haven't spelled out the answer to this question in a very long time. So here goes... Web Traffic: SEO and Links You want people to visit your website, and one of the important ways to get these visits is from the search engines. By some counts, around 70% of all website visitors come from search engines. So obviously getting help from the search engines can make a big difference to the success or failure of your site. Question 1: To score well with the search engines you need to impress them that your site is worth visiting. OK, so how do you do that? Answer: You have to convince them that your site is an important and helpful resource for specific search terms. Question 2: How do the search engines determine what is an important and helpful resource for a specific search terms? Answer: They evaluate each and every web page in terms of its "quality". Question 3: How do the search engines determine quality? Answer: There are two important factors: on-page content, and inbound links. Question 4: What do you mean by "on-page conent"? Answer: The text on every web page is analyzed to determine what that page is about. The search engines look for "keywords". They assume when specific keywords are mentioned in a page then that is what the page is about. Question 5: How is the "quality" of a page's content determined? Answer: This gets a bit trickier. There are many factors considered by the search engines, but the most basic are the amount of text on the page that focuses on specific keywords, and the presence of specific keywords in critical places that the search engines assume are important places (e.g., the title tag, the main headline, the first bit of text on the page, etc.) Question 6: How else is the "quality" of a page's content determined? Answer: In-bound links. When the search engines see a link pointing from an outside site to a page on your site, they assume that means your page is important enough to be considered a resource worth looking at. The more links you have pointing at your page, the more important your page is considered and the higher it will rank when people search for the type of content your page is about. Question 7: So links help the search engines determine the quality of websites? Answer: Yes. In the eyes of the search engines - especially Google - links are like "votes". When someone links to your site the search engines assume that is like saying "this is a worthwhile resource worth looking at." The more "votes" like this you get, the more likely the search engines are to consider your site a worthwhile resource. Question 8: So is that the whole story on links? Answer: No. Not all links are given the same weight by the search engines. And some links never get discovered because they are on pages that are never visited by the search engines. So you don't get credit for those links. I'll say more about linking strategies in the next post. Resources: Twitter Tools and Strategies - Twitter can be a boring waste of time, or a great way to build and enhance a profile, group of followers, online reputation, etc. It's been around long enough now to have an established track record as a useful social networking forum. Not having months of serious Twitter experience I've been surprised at the superficiality of most tweets, and especially surprised at the kind of filler some people use...but whatever... If you are looking for suggestions on how to leverage the "power" of Twitter for your marketing efforts, check out the resources listed here: Guide to Twitter as a Tool for Marketing and PR, which includes links to resources like the Big Juicy Twitter Guide (Caroline Middlebrook), Newbies Guide to Twitter (Rafe Needleman) and many more. What Good is an "Interface"? I just read over my previous post and realized that unless you are already familiar with posting to a number of blogs, it is probably not clear what I am talking about. The problem is this: you have access to a number of blogs - either ones you have created yourself, or others you are allowed to post to - and you need an efficient way of posting to them. Normally this involves actually going to the blog, logging in, posting, and then logging out. But what if you want to post to 25 or 50 different blogs, as is the case with the Link Builder Network? This becomes a very time consuming process. Is there a way to create blog posts and just "send" them to the blog? Yes, there are several programs that will do this, and I've mentioned 4 of them in the previous post. The one we created for our own set of blogs is called "Blogging Central", and you can have access to it by joining the Link Builder Network. |
Review-of-the-week.com features Product Feature Pages — pages dedicated to descriptions or reviews of products or websites. Product Feature pages can include photos and graphics (as long as these are readily available), and can have links pointing back to your (single) site. Product Feature Pages are linked from at least 5 blogs, a number of high traffic article and announcement sites. No Money Down Real Estate - Fund All Your Deals With Private LendingMay 18, 2006 - Linknet Finance News Broadcast Internet radio to FM radios in home or office. Quality real estate investing course - Make money. Commercial Mortgage Loans - Avoiding commercial mortgage issues Steel Buildings - Steel buildings, Retail, prefab, Steel warehouses No Money Down Real Estate - Fund All Your Deals With Private Lending If you invest in real estate, you need cash to buy houses. Even if you have a full bank account and great credit, you'll eventually run short on funds - or short on time to obtain a loan - for the next deal. Private lending is the answer. It is a bottomless pool of readily accessible funds: whether you have great credit or poor; whether you have cash reserves or not."Private Lending" refers to the process of borrowing real estate investment funds from private individuals at rates higher than these lenders can normally achieve in the marketplace. The attraction of private lending is the speed and ease of funding a deal. Here's how it works?first you find or do marketing to find individuals interested in earning 10-12% interest (or whatever you deem affordable for you and attractive to others) on investments secured with real estate. You'll find these prospects everywhere. They belong to your local investors association, your church, your civic club, they're your friends and family, your neighbor next door. You'll be surprised how easily you'll locate them, and soon, they'll be searching you out. Just let everyone know that you pay high interest for their loans on your real estate projects. As prospects express interest explain that the investments are secured by real estate and do not exceed 75% loan-to-value (LTV) of the after repaired value of the home. Each investment is based on a specific property, and they can decline any property with which they are not comfortable. All you require is that they approve quickly (within 48 hours), and can fund within 7-10 days or less. Once they have approved the investment, the funds are wired to the closing attorney to be held in escrow. After the closing, the lender will receive a Promissory Note from you (either personally, from your business entity, or both), a Deed To Secure Debt (mortgage) on the property, lenders' title insurance, and listed as a mortgagee on the hazard insurance policy. If no single investor can fund the entire investment, then piece several loans together by providing the largest investor with a first position mortgage, and each smaller investor a progressively subordinate (2nd, 3rd, etc.) mortgage. Typically, we pay an additional percentage on the interest rate to entice investors who accept subordinate positions. The advantages of private lending are that there is a minimal approval process, and so availability of funds is quick. You pay interest only, instead of also incurring a loan origination fee commonly known as "points". You are never constrained by arbitrary rules as to how many mortgages you can have in your name. In fact, none of these mortgages ever show up on your credit report. In turn, the private lendor receives a higher interest rate with a very secure investment. Everyone wins! Now you may be wondering how many people you know really have k -0k -0,000 just lying around ready to invest. More than you think - and most of them don't even realize it! That's because the money is tied up in their IRA's which they believe can't be accessed until retirement. That's only half true. They can't personally withdraw the money without suffering penalties; but they can invest their funds (and receive your interest tax-fr ee! if it's a ROTH IRA) if they rollover into a self-directing IRA. A self-directed IRA is administered by a third party institution (we recommend Equity Trust Company in Ohio www.trustetc.com ) and allows the IRA owner to make decisions relative to the investment of the funds. In other words, the IRA owner can decide to use his IRA funds to make a real estate investment in your property. Most people do not even realize this as a possibility. They believe their money must stay tied up in an IRA until retirement earning nominal interest. Imagine how thrilled they are when you provide this alternative! Imagine how much money is currently sitting in traditional IRA's that you could tap into. There are more funds available than you can use. Isn't that a nice problem to have? Since Equity Trust Company has all of the forms on their website, I ensure that making a loan is as simple as possible for my private lenders. I prepare all of the required documents so all they have to do is sign and fax to Equity Trust. From that point on, the private lender has nothing else to do. Simple. Easy. Their next task is approving the payoff when the loan is re-paid. Because the loan process is so simple, and the interest rate so favorable, investors are always begging to re-invest. This truly is a bottomless pool of investment cash. Don't forget that if you have cash in an IRA, you can also increase the interest you're earning by becoming a private lender. You can not invest in any property or company in which you or your family have a vested interest, but you can invest in the projects of other investors which you know and trust. It's a great way to leap frog your IRA. Have a rich week, Lou FREE! Real Estate Investing Secrets To Earning 0,000 Your 1st Year! -- 11 Overlooked Real Estate Statregies That Will Turn Your Investing Business upside Down And On The Fast Track TO Success...Guranteed! Plus A Bonus Track With A Secret So Successful It Can Double Your Investing Income Overnight! http://www.InvestorSuccessTactics.com
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