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e_Marketing Blog Goa Villa Rentals Blog Check out my new Goa Vacation Rentals blog. Goa is a small Indian state on the west coast of India. It is notable for its great climate, interesting cultural mix, colonial history, and hospitable tourism industry. Its a perfect place to find a Goa Villa Rental. Traffic: Optimizing Your Website Steps in optimizing pages for keywords... 1. First, choose a set of keywords that range from your most general theme to more specific sub-themes. For example, if your site is about "golden retriever puppies" this term, along with two or three other closely related search terms should provide the focus for your home page. 2. Your home page is usually your site’s most important page, so it should be optimized for your most important keywords. Your home page should be more general in content and emphasis, with links pointing to more specific sub-sections within your site. In other words, organize your home page around the most general (small) set of keywords you want to rank well for. 3. Then create internal pages focused around specific keywords related to those emphasized on your home page. For example, you may have sub-sections within your site on topics such as: - golden retriever puppy care Each of these pages should focus on a narrow set of keywords related to (and linked to) the home page, and all the other pages within your site. 4. You need simple navigation tools - such as a nav-bar - to interlink your pages. These links are important, both for navigation purposes and for SEO purposes. These are seen as inbound links and they help form a "neighborhood" of related resources. Neighborhoods are good in the eyes of the search engines. The SEs assume that a neighborhood of closely related resources contains more information than isolated pages. Resources: Traffic: Optimizing Internal Pages Usually, each page within your site should focus on a narrow sub-set of keywords, with one dominant keyword. For example, let’s say you are creating a site about "golden retriever puppies". If your research tells you that term gets good traffic, then that should be your primary keyword for your home page. So let's say one of your secondary pages is about "buying a golden retriever puppy". So "buying a golden retriever puppy" should be your primary keyword for that specific page. Your page should also contain other closely related keywords such as "golden retriever puppy habits", "golden retriever puppy behavior", "golden retriever puppy pricing", and so on. Resources: |
Review-of-the-week.com features Product Feature Pages — pages dedicated to descriptions or reviews of products or websites. Product Feature pages can include photos and graphics (as long as these are readily available), and can have links pointing back to your (single) site. Product Feature Pages are linked from at least 5 blogs, a number of high traffic article and announcement sites. Why Your Website Needs Inbound LinksJan 28, 2006 - Linknet Internet News Why Your Website Needs Inbound Links by Rick Hendershot, Linknet InternetMost web-savvy people quickly learn why they need "links" from other sites pointing at theirs. Your inbound links are one of the most important ways of generating traffic to your website, and influencing the search engines. == Linkpopularity durch professionellen Linkaufbau == "Traffic" is what linking is all about. Without traffic your website is useless as a tool for selling your products or communicating your ideas. Getting links from other websites is not the only way to generate traffic, but it is probably the most important one. But how do links generate traffic? Direct traffic from links First, links generate direct traffic. Links from sites that share your target audience will be an important source of traffic to your site. A visitor to the other web site sees the link to yours, clicks on it, and becomes your visitor. Some estimates put the percentage of internet traffic resulting from this kind of link as high as 21% of total traffic. Why do people click on these links? One reason is they may view a link to an outside source as an endorsement. They assume the webmaster is saying "Here is a source you will find interesting or helpful". They are looking for the kind of service you provide, so they click on the link to check you out. But just as important is simple curiosity. Someone sees a text link with intriguing wording like "Powerful Cheap Advertising" or "Win a Free iPod" or "See Pamela Anderson Video" and, depending on their interests, a certain number of people are likely to click on it. This suggests at least three things about your links. First, you should get as many links as possible on pages your target audience is likely to be visiting. The more people see your links, the more traffic you are likely to get. Second, your anchor text (the words that are linked) should be intriguing. It should be short and sweet, and suggest a benefit -- a reason for people to click on it. Third, your links should be on pages that people actually look at. Having hundreds of links on pages that nobody ever looks at will not result in traffic -- at least not direct traffic. Putting your link on a link exchange page containing hundreds of services similar to yours is not likely to generate very many clicks. This is why exchanging links with link directories is such a questionable waste of time. Web visitors rarely look at these directories. Finding good pages where you can place your link is not always easy. One method is to systematically do searches for your most important keywords -- the search phrases people are likely to use when looking for your kind of product or service. Many of the results will be competitors of yours. But one or two may be secondary sources such as directories or reference pages. Getting your link on some of these secondary sources is almost guaranteed to result in traffic, so it is worth the effort -- and sometimes the cost -- of getting listed in the resources that score high for your keywords. Traffic from Search Engines The second reason for getting inbound links is to impress the search engines. Most search engines use the quantity and quality of your inbound links to evaluate the importance and relevance of your site to specific keywords. For instance, if you sell a product like Full Color Vinyl Banners, or you are a Real Estate agent servicing Kitchener Real Estate, one of your objectives is to rank high for searches done on your primary search phrase (and other similar ones). This will result in traffic because when people search for your important keywords your site is more likely to show up in the search results. The more inbound links you have that relate your site to full color vinyl banners or web promotion services, or "fill in your keyword here", the higher your site is likely to rank for these terms, and the more search engine traffic you are likely to receive as a result. Using Articles to get traffic and impress the search engines Embedding your links in articles is one of the best methods of rapidly increasing your inbound links. Many times a well-written article will show up in hundreds of places on the web. And if it has your link embedded in it, that will obviously increase your inbound links. Webmasters pick up these articles because they want content to enhance the value of their sites. Articles will also generate direct traffic because people who read them are already interested in your subject matter, and are therefore more likely to click on your link. This suggests that the most valuable place to publish your article is in a themed or categorized article resource. For instance, if your product is "health" related, having it published on health-oriented sites will be more valuable than having it published on generic sites. You can even take this a step further. If your article is about something more specific like mesothelioma advice, then getting it published on sites that focus on "mesothelioma" will get more "reads", and have a greater influence on the search engines. Second, when embedding your link, try to use anchor text that contains one of your important keywords, not just your URL or web address. Remember that search engines are dumb. One of your objectives is to have them relate your website to specific search terms (keywords or key phrases). And the best way to do that is to use them as your anchor text. Rick Hendershot is a writer and publisher of Linknet Promotions. The Linknet article publishing service, systematically embeds your links in targeted articles and blog posts. This is an ideal way to build your inbound links in categories such as Marketing, Business, Health, Travel, Real Estate, and Finance.
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