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e_Marketing Blog Traffic: Optimizing Techniques To "optimize" each of your pages, here is what you should do: 1. Your primary keyword should appear in the "title" tag - the text that shows up in the blue title bar of the page. 2. Your page should begin with a <h1> heading tag which contains your primary keyword. For example, your title for a secondary page might be "Buying a Golden Retriever Puppy - Some Tips" 3. Your introductory paragraph should contain your primary keyword, and probably one or two instances of other closely related keywords. 4. The rest of your page should focus on related keywords with those keywords emphasized in the text and in sub-headings (using the h2, h3, or h4 tags.) 5. Most "experts" say your closing paragraph should also contain a few instances of your primary keyword. 6. Your page should contain a navigation menu with anchor text using the primary keywords for each page pointing to all the other important pages within your site. 7. You may also want to include a "resources" section which links out to other important resources - including other closely related things you have created - such as articles, videos, products, squidoo pages, blogs, and other websites. Start thinking of your pages from the optimization point of view, and they will begin to do much better in the search engine rankings. Traffic: Optimizing Internal Pages Usually, each page within your site should focus on a narrow sub-set of keywords, with one dominant keyword. For example, let’s say you are creating a site about "golden retriever puppies". If your research tells you that term gets good traffic, then that should be your primary keyword for your home page. So let's say one of your secondary pages is about "buying a golden retriever puppy". So "buying a golden retriever puppy" should be your primary keyword for that specific page. Your page should also contain other closely related keywords such as "golden retriever puppy habits", "golden retriever puppy behavior", "golden retriever puppy pricing", and so on. Resources: Free Wordpress Part of Niche Blitz Creating a free Wordpress blog at wordpress.com is a good addition to a niche blitz program. Niche blitz is a concept we are working on at Linknet Promotions which will be released both as a DIY niche building product, and as a service we will be offering selected clients. You can join the Linknet Affiliate program and promote this and other lucrative and in-demand Linknet products. At Linknet Promotions we create Wordpress blogs for clients, to help promote their services. This is done as part of two services we offer: Link Building Level 3, and Niche Blitz. Wordpress blogs are used because Wordpress has high ranking with Google, and gets crawled very quickly and very regularly. A Wordpress blog - whether self-hosted, or hosted at wordpress.com - is an excellent way to build links and begin creating a neighborhood of inter-related resources focusing on specific keywords. |
Review-of-the-week.com features Product Feature Pages — pages dedicated to descriptions or reviews of products or websites. Product Feature pages can include photos and graphics (as long as these are readily available), and can have links pointing back to your (single) site. Product Feature Pages are linked from at least 5 blogs, a number of high traffic article and announcement sites. Banner Stands - Versatile Displays in Different ConfigurationsMar 15, 2006 - Linknet Product News Banner Stands - Versatile Displays in Different Configurations Mar 15, 2006 - Linknet Marketing News - by Rick HendershotWhen it comes to versatility and low cost in trade show or portable point of purchase displays it is hard to beat the popular banner stand. These units come in various sizes from about 2 feet wide to 6 feet high to as large as 4 feet by 8 feet. They can be used as stand alone displays for advertising a specific product, or they can be assembled in an array highlighting a number of different products. They can even be attached with magnetic strips to form a larger backdrop in multiples of 4 feet. For example you can use three 4 foot by 8 foot banner stands together to form one continuous backdrop that is 12 feet wide by 8 feet high. There is no less expensive way to create this kind of backdrop. Print on a variety of materials Most display shops can print graphics for banner stands on anything from super cheap paper (not recommended) to heavy duty vinyl. Graphics can be printed on a high resolution full color wide format ink jet, and then laminated with a low-glare coating that protects them at the same time as making them look impressively professional. When designing graphics for banner stands most designers will use a dramatic product photograph over the entire background, and a simple headline or one or two word slogan to emphasize the product being promoted. An experienced display shop can print this sort of graphic with impressive quality. When specifying the material, make sure it is rollable. Banner stands are usually disassembled after the show and rolled into a tube about four or five inches in diameter. So the graphic has to be flexible enough to roll this small without being damaged. Most laminated materials will work properly, but if the laminate is too thick you may have trouble rolling the graphic small enough to fit in the carrying tube. Alternative designs in banner stands There are essentially three main display types commonly referred to as banner stands. The first, and most common, is the traditional banner stand which consists of a simple mounting piece at the top and bottom with a tension bar holding the two ends of the banner apart when it is up and running. The graphic usually clips into the top and bottom pieces, and with some models is removable in case you want to change graphics from time to time. A second popular model is the "roll up" banner stand. This main component of this unit is the base which is a cannister about 4 inches square by the width of the display (usually 36" to 48".) The graphic is attached to a spring loaded retracting device inside the cannister. When you erect the display you simply pull the graphic out of the base and then attach a tension rod between the base and top frame piece (similar to the previous system). When you are finished using it, you (carefully) remove the tension rod and let the graphic retract into the base. Retractable displays are more expensive than other types of banner stands. They are also more prone to mechanical problems because of the retractable base. It is also more critical to print the graphic on just the right kind and thickness of material so the retracting mechanism works properly. The third type of banner stand is called an "X banner". This unit uses a frame in the shape of an "X", held together at a hub in the middle (back) of the display. The "X" design gives you a tension rod at each corner of the display. The graphic has a grommet (reinforced hole) in each corner which fits over the tension rod. This type of display has several advantages. First, the graphic itself is completely separate from the display hardware, so you can much more easily change graphics. Second, you can use less expensive vinyl for your graphic because it will be stretched taut from the corners by the tension bars. Third, you can vary the size of your display by simply changing the shape of the "X". And, fourth, it has a more substantial appearance, and is less precarious. The "X" banner is also less expensive than the rollup type of display. Rick Hendershot publishes Linknet News | Banner Stands and Trade Show Displays | Vinyl Banners and Vinyl Graphics
Linknet Business News provides daily business news summaries in article and RSS format. |
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