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e_Marketing Blog Traffic: Optimizing Techniques To "optimize" each of your pages, here is what you should do: 1. Your primary keyword should appear in the "title" tag - the text that shows up in the blue title bar of the page. 2. Your page should begin with a <h1> heading tag which contains your primary keyword. For example, your title for a secondary page might be "Buying a Golden Retriever Puppy - Some Tips" 3. Your introductory paragraph should contain your primary keyword, and probably one or two instances of other closely related keywords. 4. The rest of your page should focus on related keywords with those keywords emphasized in the text and in sub-headings (using the h2, h3, or h4 tags.) 5. Most "experts" say your closing paragraph should also contain a few instances of your primary keyword. 6. Your page should contain a navigation menu with anchor text using the primary keywords for each page pointing to all the other important pages within your site. 7. You may also want to include a "resources" section which links out to other important resources - including other closely related things you have created - such as articles, videos, products, squidoo pages, blogs, and other websites. Start thinking of your pages from the optimization point of view, and they will begin to do much better in the search engine rankings. Traffic: Why Links Are Important Why are links so important to website owners? I haven't spelled out the answer to this question in a very long time. So here goes... Web Traffic: SEO and Links You want people to visit your website, and one of the important ways to get these visits is from the search engines. By some counts, around 70% of all website visitors come from search engines. So obviously getting help from the search engines can make a big difference to the success or failure of your site. Question 1: To score well with the search engines you need to impress them that your site is worth visiting. OK, so how do you do that? Answer: You have to convince them that your site is an important and helpful resource for specific search terms. Question 2: How do the search engines determine what is an important and helpful resource for a specific search terms? Answer: They evaluate each and every web page in terms of its "quality". Question 3: How do the search engines determine quality? Answer: There are two important factors: on-page content, and inbound links. Question 4: What do you mean by "on-page conent"? Answer: The text on every web page is analyzed to determine what that page is about. The search engines look for "keywords". They assume when specific keywords are mentioned in a page then that is what the page is about. Question 5: How is the "quality" of a page's content determined? Answer: This gets a bit trickier. There are many factors considered by the search engines, but the most basic are the amount of text on the page that focuses on specific keywords, and the presence of specific keywords in critical places that the search engines assume are important places (e.g., the title tag, the main headline, the first bit of text on the page, etc.) Question 6: How else is the "quality" of a page's content determined? Answer: In-bound links. When the search engines see a link pointing from an outside site to a page on your site, they assume that means your page is important enough to be considered a resource worth looking at. The more links you have pointing at your page, the more important your page is considered and the higher it will rank when people search for the type of content your page is about. Question 7: So links help the search engines determine the quality of websites? Answer: Yes. In the eyes of the search engines - especially Google - links are like "votes". When someone links to your site the search engines assume that is like saying "this is a worthwhile resource worth looking at." The more "votes" like this you get, the more likely the search engines are to consider your site a worthwhile resource. Question 8: So is that the whole story on links? Answer: No. Not all links are given the same weight by the search engines. And some links never get discovered because they are on pages that are never visited by the search engines. So you don't get credit for those links. I'll say more about linking strategies in the next post. Resources: Goa Villa Rentals Blog Check out my new Goa Vacation Rentals blog. Goa is a small Indian state on the west coast of India. It is notable for its great climate, interesting cultural mix, colonial history, and hospitable tourism industry. Its a perfect place to find a Goa Villa Rental. |
Review-of-the-week.com features Product Feature Pages — pages dedicated to descriptions or reviews of products or websites. Product Feature pages can include photos and graphics (as long as these are readily available), and can have links pointing back to your (single) site. Product Feature Pages are linked from at least 5 blogs, a number of high traffic article and announcement sites. Quark or Photoshop for Large Format Design?Apr 10, 2006 - Linknet Product News Quark or PhotoShop for Your Large Format Design? Apr 10, 2006 - Linknet Products - by Rick HendershotWhen you are creating large graphics for printing on trade show displays or large vinyl banners for backdrops and display areas, is it better to assemble your graphics in a page layout program like Quarkxpress, or should you do them all as one image in Photoshop or some similar program? Here are a couple important considerations... Consideration #1 - Flexibility and Ease of Design Those of us used to doing print advertising -- things like brochures, posters, and magazine ads -- have traditionally assembled our projects in a page layout program like Quark (or Indesign, PageMaker, and sometimes CorelDraw). This kind of program makes it possible to prepare separate elements in Photoshop or Illustrator or Coreldraw, and then import them into position in the page layout program (Quark) and then integrate them with text of various sizes, faces and alignments. This approach is particularly useful when your document has lots of text -- like a brochure for instance. The text handling capabilities of these page layout programs are outstanding. They are much, much more powerful than a program like Microsoft Word. You can take individual blocks of text and control their properties independently of any other blocks of text on the page. Then you can lay them on top of other layers, overprint the text on top of photos, or even knock it out in red or white (or any other color you can think of). For large display designs text handling is not as important as file size and the ability to easily make adjustments to your final design. Often last minute changes will require you to tweak your design. In many cases the file has already been sent to the printing company. If a simple text change has to be made they are quite capable of making it for you. They don't have to go back to some previous verions of the file to move something around or change a phone number. They just open the Quark file and make an adjustment to that particular element.  This approach also minimizes the overall file size. For instance, if you want to create a design like the one above -- "Orange Hair Girl" -- the overall file size can be minimized by just sending a .jpg of the girl pic along with the Quark file that contains the special text and the layout. On the other hand, if you use Photoshop to create a .jpg of the whole layout and send that to your printing house, the file will be at least three times larger. And if you want to make any text or positioning changes to your image file, you will have to dig out the last good version of the Photoshop file, make your changes and then resave it as a final image file. Quark is clearly the winner in such situations. Consideration #2 - Special Effects On the other hand, you may not be able to easily pull your design off with Quark. For instance I have started using a lot of special text effects generated right in Photoshop -- bevels, shadows, outlines -- Sometimes these effects are very helpful when trying to make your text stand out against certain backgrounds. Here's an example...  You just can't do these type effects in a program like Quark. If you want to merge shadows and fades right into photographic backgrounds you pretty much have to use layers and then merge them into a single image. In this case your best bet is to send a high quality jpg of the file, and keep the .psd file handy in case you have to make any last minute changes. If you do, then make them at your end, and send another jpg. Rick Hendershot publishes Linknet News.
Linknet Business News provides daily business news summaries in article and RSS format.
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